Here's What I Know: Tim Sanders
By Fred Cohn
Tim Sanders left his berth at Yahoo! (first as chief solutions officer, then as leadership coach) and took his business know-how on the road. His current obsession: corporate social responsibility. In his new book,
Saving the World at Work, Sanders argues that CSR is increasingly an imperative—a necessary concern for the next generation of business leaders. Hear him out.
Sustainability is the new quality. At Microsoft, the managers who do all the packaging no longer report to legal or sustainability; they report to quality—because sustainability is a part of product quality.
In 2015, the bench strength on Wall Street will be recent MBAs. They’ve been raised on Habitat for Humanity and Al Gore. They’re resistant to the 90-day box—that’s what their grandparents did. It’s the equivalent of carrying water down the hill on your head. Marketing is better than advertising—by a mile—in terms of selling product. You can cut advertising, but when companies cut community outreach, they feel the pain on the bottom line much quicker.
The department that deals with sustainability and CSR issues now reports to the chief marketing officer. Community affairs at Google reports to marketing, because everybody realizes it is the brand.
The average Facebook user is twice as likely to recycle as everyone else—not 10 percent more likely, twice as likely.
Read article at WetFeet.com